Television_

Build your brand and drive a positive sales impact, think TV

Average monthly hours consumed per person

Average monthly reach of TV

Average monthly reach of TV

Average number of screens per household

Why TV_

Unbeatable Scale & Reach + -

Acclaimed marketing scientist, Professor Byron Sharp, tells us brands need to target the whole market if they want to grow and with a reach of 19 million Australians every week, TV generates fame and word-of-mouth on a scale like no other. Mass media is critical for marketing success and it doesn’t get any more mass than TV.

Short & Long Term Success + -

Today’s brands cannot afford to just focus on the short term. According to the godfathers of marketing effectiveness, Peter Field and Les Binet, short-term efforts need to be balanced with long-term brand building activities. Few mediums can deliver on both like TV can. Research shows TV has the ability to supercharge both ends of the funnel.

Emotional Connection + -

TV has long been the home of rich, narrative, evocative advertising – ads that tell stories while tugging at our heartstrings, stirring us to tears or making us smile. That’s because TV affords brands the time and space to tell a story that builds tension with a beginning, middle and a satisfying end. But here’s the best part – by triggering people’s emotions, you’ll drive 2.4 times the sales impact.

Drive Sales & ROI + -

TV is the most effective media channel when indexed across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. In fact, research shows TV is twice as effective as the second most efficient channel delivering double the sales uplift from media spend.

Brand Safe + -

Unlike other platforms where user generated content reigns supreme, TV offers a trusted, high-quality environment. With professionally produced and curated content, your brand is in good company on Australia’s most trusted medium.

TV is Everywhere, Anytime + -

Today there are more channels, devices and programs – and that’s just TV! The much-loved TV in the corner of the living room is having babies. From the phone in your pocket to the tablet in your hand, TV is literally everywhere, anytime.

Useful Links_

TV Fact Pack

From linear performance to the rise of broadcast video on demand, get the latest facts and figures from the world of TV.

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Killer Research

ThinkTV partners with leading academics to conduct state of the art, unbiased, independent research studies that set new benchmarks in measuring the real impact of today’s advertising.

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The Itty Bitty Book of Gobbledygook

If the word “gobbledygook” caught your eye, then our first job is to reassure you that you’re not alone in your bewilderment. Let’s face it, all of us who work in media and marketing know we speak a different language to normal humans, and sometimes we even speak a different language to each other. This glossary is our humble attempt to cut a swathe through the jargon and transform it into something approaching plain English.

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“The biggest thing that drives engagement is the quality of the creative.”

- Keith Weed, CMO, Unilever, CNBC, 6 May 2016 -

"No one said you have to choose between brand building or sales activation. Quite the opposite. If you combine them, in balance, you get powerful multiplier effects."

“Long-term results cannot be achieved by piling short-term results on short-term results.”

- Peter Drucker, 1993 -

The Power of Advertising

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