References

Homepage:

WHY AREN’T WE DOING THIS? How long term brand building drives profitability. Peter Field.
Copyright © 2018 Peter Field and the Commercial. Communications Council

Television:

https://thinktv.com.au/

Outdoor:

http://www.oma.org.au/facts-and-figures/research-and-insights

http://www.theprimaladvantage.com.au/

http://www.oma.org.au/

News Media:

Trust – Newspaper Ads are twice as trusted as online ads:
ThinkTV AdNation Study, 2017 https://newsmediaworks.com.au/10-reasons-why-you-should-advertise-in-newspapers/

https://newsmediaworks.com.au/news-media-continues-to-demonstrate-strength-reaching-nine-in-ten-australians-across-digital-and-print-platforms-emma-data/

Radio:

http://www.radioalive.com.au/

Premium Digital:

https://www.iabaustralia.com.au/

https://newsmediaworks.com.au

Other:

Broad – Targeting the whole market achieves twice the profit of just targeting existing customers:
The long and short of it – Binet & Field 2013

Emotion – Emotional Advertising is twice as effective as rational messages:
IPA Databank, 1998-2016 cases

Long-Term – Long-Term campaigns are twice as likely to deliver large profit growth:
IPA Databank, 2014-2016 cases

https://wa.campaignbrief.com/the-comms-council-launches-ground-breaking-report-into-australian-advertising-effectiveness/

https://www.communicationscouncil.org.au/public/content/ViewCategory.aspx?id=1795

https://effworks.co.uk/killing-creativity/ (June 18, 2018)
https://effworks.co.uk/effectiveness-in-context/ (October 8, 2018)
https://effworks.co.uk/wp-content/uploads/2018/10/LB-PF-Effweek-presentation-final.pdf
https://ipa.co.uk/news/new-ipa-report-from-binet-and-field-reveals-key-ways-to-drive-campaign-effectiveness 

The Power of Advertising

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