Technology identifies oncoming Porche 300 metres away and reveals unique messaging

In a world-first advertising campaign, Porsche drivers stood out from the crowd with a car recognition billboard at Melbourne Airport. Porsche’s campaign specifically developed by oOh! demonstrated multiple new ways digital billboards can be used to create a unique customer experience for brands. We were able to identify an oncoming Porsche 300 metres from the billboard, revealing a unique message “It’s so easy to pick you out of a crowd”, reaching thousands of travellers as they made their way to one of Australia’s busiest airports.

The Power of Advertising

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis ultricies nec