Build your brand and drive sales through the power of trust
Why News Media_
Recent studies into consumer trust in content and advertising across media channels found a direct correlation between the two, with ads in news media ranked as the most trusted.
The Power of 17.6 Million
Australian news media reaches nine in ten Australians (94%), or 17.6 million people aged 14+.
Newspapers outperform nine of the ten tested media platforms for gaining cut through and lifting recall, with an average of one-in-three buyers (39%) saying they recall seeing a print ad at the outset of their buying cycle.