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"No one said you have to choose between brand building or sales activation. Quite the opposite. If you combine them, in balance, you get powerful multiplier effects."

“Businesses must consider brands as assets - as tangible as plant equipment, buildings and people. In fact brands are among the more lasting investments that can be made.”

- Joan Withers MBA, CFInstD -

“Sustaining an audience is hard, it demands a consistency of thought, of purpose, and of action over a long period of time”

- Bruce Springsteen - Quoted in “The three C’s of customer satisfaction” McKinsey & Co, March 2014

The Power of Advertising

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